It
takes an experienced innovator and a practical visionary, combined with a
refreshing approach, to generate memorable brand experiences. Leslie
MacDonald is all that—and more (including
a bag of chips…preferably Ms. Vickers)!
A
native Haligonian, Leslie graduated from Mount Saint Vincent University with a
Bachelor of Business Administration with a major in Marketing. After a brief
stint in hospitality management, Leslie then branched out into both print media
(The Daily News) and television (CBC), before translating her media successes
into an extremely successful career with CHUM Radio, which continues to this
day.
Her
list of accomplishments is almost as long as client base.
Be it non-profit or corporate, local or national, all of Leslie’s
clientele will agree that she offers a customized, hands-on approach to every
project and opportunity, guaranteed to deliver results.
She
has a rare combination of being to able inspire and provide new and fresh ideas,
while simultaneously being mindful and realistic of budgets and expectations.
She is also unafraid to ask tough questions, knowing that they sometimes need to
be voiced for the benefit of the client-partner relationship. And with
enthusiasm and excitement, Leslie always provides a concise and balanced
rationale for the execution of any given project, which ultimately and
predictably is proven successful time and time again.